Molasi Coffee
Creating the visual identity of Molasi Coffee was an interesting challenge. Because the company is located in Adana, Turkey, I really wanted to pull that culture and heritage into the brand while being respectful to the people the culture belongs to. I did extensive research on the people and culture of Turkey and how art and religion collide. The mark I landed on alludes to traditional Turkish calligraphy that forms the shape of a steaming cup of coffee. The patterns and elements come from traditional Turkish tile work. The word “Molasi” translates to mean break or rest. I designed the brand to feel restful and indulgent while still feeling exotic, luxurious, and true to its culture.
Brand Positioning
Molasi is an independent coffee roaster located in Adana, Turkey under the shadow of the Taurus Mountains, where coffee is said to have originated. Molasi is unique in the coffee roasting business in that it is an authentic imported Turkish brand that is delivered throughout the Americas to a niche audience of coffee lovers that want to get their coffee straight from the source. Molasi wants to be perceived by its audiences as artisanal, indigenous, luxurious, exotic, and human.
